Joomla is a popular open-source content management system (CMS) for publishing web content. Joomla also has many SEO features built in that will help you rank high in search engines and increase your organic visibility.
To succeed with Joomla SEO, you need to generate great contents, earn valuable links and ensure that your site is well-optimized. This comprehensive SEO checklist will guide you through the process.
On-page optimization
On-page SEO is the process of optimizing web pages to increase traffic and rank higher on search engines. This process can be achieved through a number of strategies and tools.
On-page SEO`s most important element is creating content that is relevant for your target audience. This includes using keywords in your content and ensuring that you create content that is easy to read and understand.
On-page optimization also includes making sure that your URLs are SEO-friendly. This is important for both humans and search engine crawlers, and it can help you rank higher on Google.
You can do this in your site`s Global Configuration by going to the SEF URLs section and adding a custom Browser Page Title. This will appear to search engines as a TITLE tag and can help your articles rank well on Google.
Off-page optimization
Off-page SEO is a broad term that encompasses all of the activities that take place off of your website, including things like backlinks and social media shares. These are all important for boosting your search ranking and bringing more traffic to your site.
Joomla is full of SEO-friendly extensions and plugins that will make it easier to increase your website`s ranking. It`s important to research any extensions or plugins before you install them. They could negatively affect your website`s performance and ranking.
Gzip compression can be used to speed up your website`s loading speeds. This will help your users avoid waiting for pages to load, which can lead to a poor user experience and a decrease in conversions.
Keyword research
Keyword research is the process of identifying keywords that people use to search for products or services. It allows you to determine what people are actually looking for, which will help you create content that attracts traffic and leads.
To conduct your keyword research properly, you need to analyze your business and your target audience carefully. This will help you identify the keywords you should target and those that are not relevant to your business.
This can be done by talking to your customers, looking through forums, and reading relevant posts on social media. These methods will provide you with a comprehensive list of keywords that could be used in your SEO strategy.
In addition to finding and analyzing search terms, keyword research also helps you identify topics that people care about. It can tell you how popular these topics are among your audience, and how difficult they are to rank for.
Page speed
Page speed is one of the most important factors to consider when optimizing your Joomla website. It affects everything from your traffic to your conversion rate and even your search engine ranking.
Fortunately, there are plenty of free tools you can use to check the speed of your website and make recommendations on how to improve it. To ensure your website is delivered to users quickly, you can also create a content delivery system (CDN).
A slow website is frustrating for both visitors and search engines. Sites that take longer than two seconds to load have a lower conversion rate, and more bounce rates.
Caching can be a great way of increasing page speed. By setting up Joomla`s built-in caching, you can store some of the generated data for your visitors and serve it without having to request it from the server each time.