So you want to become a great salesperson but don’t know how? Consider yourself covered because you are about to know the secrets of highly effective sales professionals. Read on for useful tips and strategies.
They target the top guns
Majority of salespeople sell to buyers and managers. While there is no problem with that, it pays to understand that these people have limited budgets and very little power to call the shots. Smarter sales professionals go straight to the bosses such as CEOs, CFOs, vice presidents, and directors. These people have the power and the means to invest in their offers.
They choose their leads wisely
Seasoned sales professionals know that when it comes to leads, quality carries more weight than quantity. Sales Dragon suggests that if you want to make good use of your time in sales, you have to choose your leads wisely. Sales pros remove weak opportunities on their list and focus on ones that are more likely to end with a deal. For them, bad leads simply eat up their time and effort that would have been wisely spent on qualified ones.
They know their prospects’ challenges
A good sales professional must have a good understanding of the issues, frustrations, and problems of their prospective customers. But it doesn’t just end with knowing; they make sure to let their customers know that they know what it feels, how it affects them, and what it costs them. This helps them build instant connection with the prospects. After establishing such, they start providing solutions.
They give them options
When presenting solutions, professional sales reps give their prospects a couple of options or more. It works because it tends to discourage them from shopping around for other solutions. As much as possible, they recommend three solutions with different price rates. This should give the prospects better context and the opportunity to decide what to purchase.
These are the secrets behind the success of highly effective sales professionals. Apply these on your career and see for yourself.
For more information, visit: Sales Dragon